The Dirty Two Dozen
Customer Frustrations Caused by Ineffective Executive Management
Summary
Often, the question is asked for evidence of poor executive effectiveness. Similarly, executives ask, ‘What must I do differently?’ It is the responsibility of executive management to look ahead using the best statistical methods and knowledgeable assistance possible:
To forecast demand levels for processes five, ten, and more years into the future.
To identify which innovations, redesigns, and new process designs are desirable now and later.
To determine which processes require greater effectiveness, considering the philosophy, principles, methods, knowledge, funding, and new services needed.
To learn and apply practical scientific methods in managing departments, bureaus, divisions, agencies, and sections, working with staff and outside providers to continually enhance service quality.
To engage with and motivate staff trained in the science of improvement to enhance quality and shorten the time needed to serve customer needs.
Executive management must view the organization as a system of common causes for process variation and effectiveness. Customers experience poor service or low product value when processes fail to meet their needs when and where they expect, at a fair price. Evidence of poor effectiveness is present in each of the twenty-four causes shown below. Unfortunately, there are more; these examples reflect common executive thinking and behaviors that influence what their system delivers.
